Profit Maximinization P Q Demand Marginal Cost Input: Price = MC = 20 Quantity = TR = P*Q = Profit = (P-MC)*Q = 100 100 10000 8000 Profit Adjust price by moving the slider. - Note that the profit is equal to the to the area of the yellow square. - The maximum profit occurs when the area of the square is the largest. Profit Q Area of the yellow square. Note that the slope is zero when the profit is maximized. The slope is the derititive of the profit function.