Ten Pitfalls of Ontology Managment Before You Hit That Send Button This was a short article I wrote for the LarsonAllen EFFECT magazine. I found out that it was one of the most popularly requested reprints the magazine had. Building Trust With Customers How to use simple low-cost e-mail technology to build an opt-in e-mail system. The Future in Five Minutes or Less An article on some of the consequences of Moore's Law inspired by Ray Kurzweil's Book In the Age of Spiritual Machines. Growing Fast? Invest in a Business Advisor An article on how I learned to use business consultants and why I have become one. The Internet as Shared Consciousness How the Internet is being used to share ideas and innovation with people around the world. Rental Software An early article about application service providers. Moore's Law, Metcalf's Law and Credit Management An article that addresses many of the technology issues facing credit managers today. Networking Unties the OS Development Knot February 1988 ESD: The Electronic System Design Magazine All reprint request for articles originally published in the LarsonAllen EFFECT Magazine should be directed to marketing@larsonallen.com.